My Secret Weapon

Then we make discovery. In my face crème, We put the elixir of woman... The hormone that makes her different from the man! Estrogen? Brilliant, no? It's my secret weapon! My secret weapon To take america by storm! Feminine quintessence Cooked down to its essence This can make the skin transform! Whoosh! Want to conquer fashion And also cash in? As the french would say "cherchez la femme." Fight the march of time and look sublime With new estrogenic hormone crème! With this crème, you can postpone the menopause Defy age itself! Skin like the tuchas of a baby! I can work with that It's your secret weapon Our secret weapon Your turn to step into the fray Start with Walter Winchell Every column inch'll Show new york you're here to stay! We'll seduce new clients By selling science Women must embrace the modern age! My job is to make la crème d'la crème Mine will be to make it all the rage But Tommy, look at the jar! Pink! Arden pink! The color of every woman's Childhood, when youth still springs eternal It's our secret weapon Our "secret weapon." Release this, urgent, to the trades: "Evening, Day and Sport Pinks." "Boudoir and Resort Pinks." "Now Announcing Twelve New Shades!" Pink for every month of the year! "Champagne pink" is festive! "Blush rose" suggestive "Sky blue pink" stays fresh from nine to five Ah-ah-ah! Free from harmful hormones "others" use Step into the pink and come alive! We're in the pink all right! So! How do we get these women to give up This pink? My crème, she is twice as good "Twice as good." An interesting notion New "twin youth-ifiers"! Double your buyers! How? Two variations on a theme! Go on... One jar is the day cream One jar is the night cream Different labels -- same cream! I like it! Product so essential -- So fundamental -- You will need it twice for your toilette! Such a team we make, Harry! Charge 'em twice the price at half your cost That is what i call a matching set! Is genius! Why, thank you No, me, for hiring you! She's seen a thirty percent rise in sales. All because of that Madison Avenue Shakespeare Give me the same title that he's got Tommy, don't -- Invisible? Is that what I'm supposed to be? For now... You're my secret weapon Top secret weapon You keep the business in the black Where no one can see me Making nice with buyers Calming down suppliers Filling in the skills i lack My name on the masthead, maybe? Future prospects sunny We're coining money It's a winning formula I guess... Everything you need you've got right here... All except the title... Patience, dear That's the secret weapon To our success